Nordisk to Rep DR Formats

COPENHAGEN, October 8:
Nordisk Film TV World has taken on the format catalogue of Danish pubcaster DR
that includes programs such as I Will Fix You and Dream Garden.

I Will Fix You is a prime-time series that looks at a country’s
specialist doctors who attempt to diagnose the diseases of people who have not
gotten answers from their local practitioners. Putting a spin on the
gardening-makeover genre is Dream Garden, which features a celebrity guest designing a section of a family’s
garden. The property format Sold! features
two teams of professional agents who try to guess the price of houses just
sold. Celebrity Identity is a
factual format that features two lifestyle experts trying to guess a
celebrity’s identity by snooping around their home.

Charlotte Gry Madsen, the
team leader at DR International Sales, commented, “Nordisk’s wide international
client base, and their strong sales abilities together with their enthusiasm
for our programming made our decision to appoint them to look after our shows
an easy one.”

Karoline Spodsberg,
Nordisk’s international director, added, “Yet again we are able to confirm our
core strategy of becoming the natural home of choice for the strongest of
Nordic programming. DR is a public broadcaster with a constant focus on
innovative and high-quality content. We are very proud to represent them and we
are looking forward to our future cooperation.”

—By Kristin
Brzoznowski