Chinese Deal for Beat Your Host!

MUNICH, September 16: Idea
Asia Limited has picked up the Chinese distribution rights to SevenOne
International’s Beat Your Host!,
which has already sold to 13 countries.

In Beat Your Host!, a contestant duels the host in various skills,
sports and knowledge for prize money. In the U.K., ITV1 broadcast Beat the
Star last spring, while the Swedish version Vem kan slå Filip och
Fredrik airs on Kanal 5. The
French channel TF1 will launch the format with the title Qui peut battre
Benjamin Castaldi? later this
year.

SevenOne International has
already placed several TV shows in the Chinese market, such as a dubbed version
of the Sat.1 show Clever on
CCTV and the ProSieben knowledge magazine show Galileo, which is also airing on Chinese state TV.

Jens Richter, the managing director of SevenOne International, said: “We’re
delighted to be working with Idea Asia in the Chinese market. They are an
effective partner who support us with an outstanding network in placing our
premium prime time show Beat Your Host! with one of the major Chinese TV stations.”

—By Jackie Stewart