SPTI in Asian Mobile Content Agreement

HONG KONG, July 31: Sony
Pictures Television International (SPTI) has inked an exclusive deal with
animation outfit ZAC Toons to distribute mobile content for five of its cartoon
properties to Hong Kong, Taiwan, Malaysia, Thailand, Singapore and India.

The five cartoon
characters that SPTI will be distributing are Mr. Patel, who is an exaggerated
twist on Bollywood; Bitter Barney, a vertically challenged egg; Dangerous D, a
prankish girl; superheroes The Unremarkables; and Cheeky Devil, a mischievous
character. Made-for-mobile content such as video greetings, screensavers,
animated wallpapers, voicetones and video episodes featuring these characters
will be offered to mobile users in Asia.

“ZAC Toons have achieved much success with their original multiplatform
entertainment properties, and we are thrilled to be distributing their
refreshing and comical content across Asia,” said Rosemary Tan, the director of
mobile entertainment for Asia for SPTI. “As we continue to grow our mobile
entertainment business, deals such as this will enhance our leading position in
the industry and strengthen our portfolio, and we hope to carry on with
bringing quality mobile content to users in Asia.”

—By Kristin
Brzoznowski