Discovery Chief to Deliver Green Keynote at MIPCOM

PARIS, July 24: David
Zaslav, the president and CEO of Discovery Communications, will discuss the
gains made by Planet Green in the Green TV Keynote at MIPCOM, scheduled for
October 13 to 17.

During his presentation,
on October 13, Zaslav will highlight Discovery’s recently launched 24/7 cable
channel devoted to environmentally conscious living. In addition to the
network, Planet Green features content about the eco lifestyle on the websites TreeHugger.com
and PlanetGreen.com.

The green-themed sessions
at MIPCOM will be launched by Havas Media research on the demand from consumers
for content that shows them how to reduce their impact on the environment. A
panel of industry experts will then discuss how they are addressing this need.

—By Mansha Daswani