IOC Awards New-Media Broadcast Rights for Olympics in Latin America

LAUSANNE, July 3: Terra
has signed a deal with the International Olympic Committee (IOC) for the
Internet and mobile exhibition rights within Latin America for the Beijing 2008
Olympic Games.

The IOC said that it
selected Terra based on its capacity for full exploitation of the broadcast
rights over digital platforms, as well as its commitment to promoting the Games
and overall values of the Olympic Movement.

Richard Carrión, an
executive board member of the IOC, commented: “Terra is a leader in their
market, and we look forward to working with them to provide sports fans with
unprecedented access to Olympic Games coverage over the Internet and mobile
phones in Latin America. Digital media coverage of the Beijing 2008 Olympic
Games around the world is set to eclipse all previous editions of the Games,
and these platforms represent an increasingly important means for communicating
the Olympic Games and the Olympic values to the broadest possible audience,
including to younger generations of Olympic fans.”

The CEO of Terra Latin
America, Fernando Madeira, added: “Terra’s Internet platform is able to deliver
full Olympic Games content via different channels at the same time, live and on
demand. The agreement with the International Olympic Committee represents a
great opportunity to enhance the content for Terra TV and mobile, as well as
showing our innovative capabilities in offering exclusive premium content to
Terra’s users.”

—By Kristin
Brzoznowski