Short Attention to Represent Boys Weekend

VICTORIA, June 27: Australian-based
sports and lifestyle producer HSquared has named Short Attention as the
exclusive international distributor for its original food/lifestyle series Boys
Weekend.

HSquared, whose previous
titles include Cactus Garden, Food
For Life and Good Chef Bad Chef, have been developing the show’s concept over the
last 12 months. Boys Weekend features
four international chefs—British chef Gary Mehigan, Australia’s Adrian
Richardson, Spain’s Miguel Maestre and France’s Manu Fieldel—coming
together for weekend getaways, with adventures such as camping, a barbeque in
the Alps, motorcycling through Australia and chartering a yacht on the Great
Barrier Reef.

Leigh Redlich, the show’s
director, said, “Boys Weekend brings
together four of the most entertaining international chefs, one French,
Spanish, English and an Australian for a weekend of fun, food, adventure and
good times. It takes the popular lifestyle genres of food and travel and weaves
them into a character-led series packed with energy and fun.”

Tony Martin, Short
Attention’s manager, added, “We’re thrilled to be able to represent such a
ground-breaking program that approaches the food genre from such an engaging
and entertaining direction. Food should be fun and an enjoyable part of our
lives and this series will inspire viewers to cook and enjoy life. Even at this
early stage the response from broadcasters looking for original lifestyle
programming has been amazing, with a number of deals already signed.”

—By Kristin
Brzoznowski