Exim to Represent Licensing for Chorion’s Mr. Men & Little Miss

NEW YORK, June 23: Exim
Licensing Group has closed a deal with Chorion to represent its Mr. Men
& Little Miss publishing-based
brand for merchandising and promotions in Latin America, the Caribbean and
Hispanic Puerto Rico.

The Mr. Men &
Little Miss licensing program
targets adults, teens and tweens. The brand is already a success with consumers
in the U.K., the U.S., France, Australia and Japan. Exim currently represents
companies such as WWE, Discovery Channel, United Media, MGM, American
Greetings, DIC Entertainment, Nelvana and HIT Entertainment, among others, in
Latin America.

“Mr. Men & Little
Miss is a great property,” said
Diego Barassi, Exim’s senior marketing VP for the region. “It is modern yet
with a timeless humor and appeals to both youngsters and adults. We truly
believe Exim will enjoy working with Chorion and with this terrific property
that has such great potential.”

Pamela Ferris-Muller,
Chorion’s VP of licensing for the Americas, commented, “Mr. Men & Little Miss is a property that truly knows no borders. Exim knows the
Latin American market better than anyone else. Their expertise will help to
insure that Mr. Men & Little Miss enjoys the same success
there that it has achieved in the United States and around the world.”

—By Kristin
Brzoznowski