Spike Digital Entertainment Unveils Revamped Website

NEW YORK, May 29:
Spike.com will relaunch tomorrow with a new cutting-edge look and feel,
featuring a slate of original content, including a development deal with
Playboy.com.

The site marks the full
integration of two popular MTVN web properties: SpikeTV.com and viral video
IFILM. The merger of the two sites, announced last year, seeks to further
strengthen the network’s reach to the 18-to-34 demographic. New features
include a high-resolution and full-episode video player, an advanced social
network and additional programming across categories such as viral videos,
movies and TV, UFC, music and more.

Spike.com will also
feature a slate of exclusive original online content for its launch. The
website inked a development deal with Playboy.com to co-produce original
digital programming, with new series to be shown on both sites. The UFC’s Evan
Tanner will also pen an unfiltered weekly blog that will be featured in the new
UFC channel on Spike.com. The site will also feature a series of demonstration
videos from The MMA Girls, showcasing specific moves used in mixed martial
arts. The Crew will feature wild parties, power sports, mini-bike riding,
street stunts and beautiful women, while James Rolfe will produce an exclusive
series of videos reviewing classic guy movies.

"With this
transformation, Spike.com is now positioned to be the web's premier destination
for men at the younger end of the 18-to-34 demo—guys who are into the
UFC, video games and viral videos," said Erik Flannigan, the executive VP
of digital media for MTVN Entertainment Group. "We've combined the best of
Spike's television and broadband assets with compelling guys-only content.
Joined under the Spike brand, we now have a major video site to appeal to this
highly desirable audience."

"Spike.com is a true
online destination for guys that lives parallel to the channel," added Jon
Slusser, the senior VP of Spike digital and video games. "It introduces
guys to Spike on-air programming in a more organic way and so far it's proven
to be very successful, with traffic to Spike TV content jumping more than 150
percent."

—By Kristin
Brzoznowski