Endemol, Talpa Content in New International Partnership

HILVERSUM, May 6: Endemol and Talpa Content have struck a
new deal to launch joint ventures in six territories—the U.S., the U.K.,
France, Spain, Italy and Germany—that will be dedicated to selling,
producing and commercially exploiting TV formats developed by Talpa.

Further joint ventures in other countries will also be
explored. Endemol will continue to distribute Talpa’s portfolio globally. The
new alliance follows the worldwide distribution deal announced in October 2007
that sees Endemol handling international sales for Talpa’s portfolio of
programs and formats. Talpa’s catalogue currently includes the reality show The
Golden Cage, the drama series Viper’s
Nest, the game show Divided and the entertainment shows M/F and I Love My Country.

—By Irene Lew