comScore Reports Rise in Online Video Usage

RESTON, April 17: New data
from comScore reveals that more than 10 billion videos were viewed online in
the U.S. in February, a 3-percent gain on the figures in January and a
significant 66-percent rise since the year-ago period.

Google-owned sites,
notably YouTube, extended their market share to 35.4 percent of all videos
viewed (3.6 billion). YouTube accounted for 96 percent of all videos viewed at
Google sites.

Fox Interactive Media
ranked second with 586 million videos (5.8 percent), followed by Yahoo! sites
with 293 million (2.9 percent) and Microsoft sites with 293 million (2.9
percent). Viacom sites nabbed a 2.2 percent share, with 218 million videos
viewed, followed by Time Warner, excluding AOL, with 132 million videos, and
Disney Online, with 130 million videos, each scoring a 1.3 percent market
share. AOL saw 114 million videos viewed, ABC.com had 98 million and Comcast
Corporation 92 million.

The data from comScore
also found that nearly 135 million U.S. Internet users spent an average of 204
minutes per person viewing online video in February. Google sites also
attracted the most viewers (81.8 million), where they spent an average of 109
minutes per person watching video. Fox Interactive attracted the second most
viewers (55.7 million), followed by Yahoo! sites (37.1 million) and Microsoft
sites (27.1 million). ABC.com attracted the tenth largest viewing audience, and
its viewers exhibited heavy engagement, averaging 51 minutes of online viewing
per person.

In addition, 72.8 percent
of the total U.S. Internet audience viewed online video in February. The
average online video duration was 2.7 minutes and the average online video
viewer consumed 75 videos.

—By Mansha Daswani