ImaginAsian, Adlabs Announce Partnership

NEW YORK, April 16: The
Asian-American-focused media group ImaginAsian Entertainment has entered into a
partnership with the American arm of India’s Adlabs Films that includes a movie
theater business across the U.S.

Adlabs will operate the
240-screen movie theater chain in the U.S. from the second quarter of 2008
featuring Hollywood films as well as popular cinema from South Asia and East
Asia. ImaginAsian will contribute its marketing and programming expertise to
the partnership.

Adlabs Films is a leading
Indian entertainment conglomerate engaged in film and TV content production and
distribution, film processing and digital post-production. It also operates
leading cinema chains in India. ImaginAsian Entertainment operates multiple
platforms for consumers of Asian content: ImaginAsian TV, The ImaginAsian
Theater in New York, The ImaginAsian Center in Los Angeles, ImaginAsian
Pictures, distributing cutting-edge and critically acclaimed Asian films,
ImaginAsian Home Entertainment, ImaginAsian Radio and the e-zine iaLink.

—By Mansha Daswani