Babelgum Rolls Out Wedding TV Channel

LONDON, April 2:
Internet television platform Babelgum has launched a Wedding TV-branded channel,
featuring more than 70 hours of programming from the female-targeted lifestyle
network.

The
lineup for the branded channel will include factual content like Wags World, a series looking at the
world of the wives and girlfriends of the U.K.’s top footballers, and Celebrity
Brides Unveiled, a fly-on-the-wall program in which a selection of British stars
provide a sneak a peak behind the scenes of their big day, and lift the lid on
their road to the altar.

Babelgum’s
content partners include 3DD, the Associated Press, Shine Limited, BBC Motion
Gallery, Reuters, Entertainment Rights, Gong Anime, IMG, Ministry of Sound TV,
Zed and Off the Fence, among others.

Launched
in December 2006, Wedding TV is a TV channel devoted to love, relationships,
celebrity, glamour and weddings. The channel includes a broad mix of
programming, from real-life stories and documentaries to a weekly magazine
show. The channel broadcasts 24/7 on Sky in the U.K. and Ireland. Additionally,
it airs in Poland, Russia and Turkey, and is supported by a website, www.weddingtv.com.
Wedding TV is also available on BT Vision, on mobile in Scandinavia and China
and online at Joost.com and Jalipo.com.

“Web TV offers the perfect platform to connect content owners like
Wedding TV with a global audience that shares this specific passion,” said Valerio
Zingarelli, the CEO of Babelgum. “We are making it possible to bring a
worldwide community together and giving them exactly what they want, when they
want it.”

Marc Conneely,
Wedding TV’s business development director, added, “With Wedding TV’s
programming now available on Babelgum it allows us to reach an increased number of
wedding fans across the globe. A whole new audience can now feel the love when and where they want,
using the growing phenomenon of web TV.”

—By Irene
Lew