LimeLife, NBCU Rolling Out Law & Order Mobile Game

NEW YORK, March
11: LimeLife and NBC Universal have teamed up to launch Law & Order:
Celebrity Betrayal, a
mobile-game extension for NBC’s long-running crime drama.

Law &
Order: Celebrity Betrayal will
draw players into a complex murder mystery where they can interact with cast
members, question witnesses, solve crimes and proceed to trial.

Dick
Wolf, the creator and executive producer of Law & Order, commented: "One of the
contributors to the show's longevity has been its commitment to evolve with the
times and stay fresh, which includes allowing our audience to experience Law
& Order in
different ways and on different screens. Law & Order: Celebrity Betrayal is the closest fans of the show can
come to experiencing a day in the life of their favorite Law & Order characters."

"Law
& Order: Celebrity Betrayal delivers the same suspense and procedural drama that have kept Law
& Order an audience
favorite for 18 seasons and one of the most successful brands in television
history," added Jeremy Laws, the senior VP of mobile and broadband for
Universal Pictures Digital Platforms Group. "We know that fans of the
series will really enjoy the chance to immerse themselves in the crime solving
and trial experience that they have come to love on the show."

Laws continued,
"Creating mobile games based on popular television series like Law
& Order is one way
NBC Universal is looking to extend our audiences' experience with the
brand."

—By
Kristin Brzoznowski