Showtime, Sheraton Team to Offer Sneak Peak of The Tudors

WHITE PLAINS, February 20:
Through an exclusive partnership with Showtime Networks, Sheraton Hotels &
Resorts will offer hotel guests a sneak preview of the second season of the
original series The Tudors in
more than 50,000 hotel rooms across the U.S. beginning March 16.

Sheraton guests will
receive advance access to the second-season premiere episode of The Tudors before its on-air debut on Showtime on March 30.
Sheraton will also host the red carpet world premiere screening event for The
Tudors’ second season on March 19
at the Sheraton New York Hotel and Towers.

Last year, as part of its
entertainment program Scene@Sheraton, Sheraton had forged a partnership with
Showtime in an effort to enhance and differentiate its in-room channel lineup,
and is now mandating that its U.S. hotels carry Showtime as its “premium
channel.” The alliance provides hotel guests with access to several Showtime
original series in advance of the network premiere. In the first year of the
partnership, Sheraton had offered the season premiere episodes of two Showtime
original series, weeks before they were available on the linear network: Brotherhood and Dexter.

“We are very excited to be
working with Sheraton on this exceptional opportunity,” said Tom Christie, the
executive VP of sales and marketing for Showtime Networks. “We hope that once
Sheraton guests sample our programming, they will want to have Showtime when
they get home.”

—By Irene Lew