Strategic Realignment at JumpTV

TORONTO, February 14:
Online broadcaster JumpTV has said it is realigning its business model,
increasing its focus on high-end sports events and content for Hispanic
audiences.

In the last quarter,
JumpTV streamed more than 5,500 sporting events comprising more than 10,000
hours of content on a live and on-demand basis. These events included BCS Bowl
Games, NCAA volleyball and soccer championships, pre-season and holiday
basketball tournaments and various other national or international
championships, such as the FIFA 2010 World Cup South American qualifying
matches.

In terms of Hispanic
content, meanwhile, JumpTV has more than 80 partnerships with Spanish-language
broadcasters, including Colombia’s Caracol, Peru’s America TV and TV Chile.

"Going forward,
JumpTV will be keenly focused on executing against a vertical sports strategy
where we provide the most popular sports content available to an incredibly
targeted, passionate and loyal audience,” said the company’s CEO, Jordan Banks.
“We plan on coupling this with a horizontal strategy of providing online access
to the broadest Hispanic television content in the world. It is the
intersection of these two strategies which will allow us to leverage both the
sports and Hispanic audiences and related content to cross sell, up sell and
broaden our current audience."

Banks continued,
"JumpTV's new strategic focus will allow us to meet the demand from a
massively underserved market of tens of millions of Latin Americans worldwide
with strong connections to their homeland and a deep craving for multi-genre
television programming from home. Additionally, this new direction will allow
us to further capitalize on our hybrid business model which contemplates
monetization through ad sales, subscription fees and other service fees."

Banks is also looking to
reduce costs related to acquiring and streaming all non-Latin American
international content by creating partnerships with complementary media
companies. The company is also exploring the sale of the JumpTV
content-delivery network to maximize the value of the asset while minimizing
the related ongoing operational cost. It has engaged Oppenheimer & Co. as
its financial advisor in connection with this potential sale. In addition, it
will consolidate offices and reconstitute a new executive team in Toronto to
minimize costs.

—By Mansha Daswani