BabyFirstTV to Launch Children’s Fitness Series

LOS ANGELES, December 20: BabyFirstTV will debut My Gym
At Home, a children’s fitness series
created for babies, toddlers and their parents, on January 5, 2008.

Monique and her team of instructors host the series, which
brings fun-filled exercises and techniques drawn from the My Gym Children’s
Center brand of children’s gyms to viewers’ homes. Established in 1983, there
are 185 My Gym Children’s Fitness Center locations throughout the U.S.

“Children’s physical well-being ranks among the nation’s top
priorities,” said Sharon Rechter, the executive VP of BabyFirstTV. “For 25
years My Gym has risen to this important national challenge by delivering fun
and effective fitness programs for children of all ages. We are delighted to
bring the My Gym experience home to BabyFirstTV viewers.”

“It is never too early to set children on the path of
physical fitness, which today ranks among one of the most important challenges
for parents,” said Matt Hendison, the chief officer of marketing and
entertainment. “Our My Gym program begins as early as 6 weeks and helps
establish a pattern that extends into adulthood. Bringing parents and their
children together, My Gym At Home
delivers the
message of children’s fitness beyond the My Gym ‘walls’ and into the homes of
BabyFirstTV viewers across the U.S. and around the world.”

—By Ned Berke