ESS Rolls Out STAR Sports Mobile

SINGAPORE, December 10: ESPN STAR Sports (ESS) has launched
STAR Sports Mobile for the Asian market, which includes exclusive video
highlights from Arsenal and Liverpool Football Club and STAR Sports original
programming.

STAR Sports Mobile content will feature exclusive goal and
match video highlights, player wallpapers, archive video clips and video
interviews with players and club ring tones from football clubs Arsenal and
Liverpool. Content will also include video highlights covering opinions,
instructional tips and online game reviews from STAR Sports original programs
such as ACE by Sony Ericsson, Engine
Block, Golf Focus, Game
and Top Corner. Also available on
STAR Sports Mobile are wallpaper images of STAR Sports presenters, themed ring
tones and Java Games.

STAR Sports Mobile is an extension of ESPN STAR Sports’
mobile service offering, following mobileESPN’s launch across multiple markets in the Asia Pacific in May 2006.
Indonesian sports fans will be the first to experience STAR Sports Mobile with
today’s launch of SPORTesia, PT Bakrie Telecom’s newest sports mobile content
platform.

Manu Sawhney, the managing director of ESS, said: “As Asia’s
leading sports broadcaster and content provider, we are focused on serving the
fan any time, any place via any pipe and any device, and STAR Sports Mobile is
our latest product that will transform the way fans experience and consume
sports through entertaining and engaging content.”

He continued: “We recognize that
sports fans are not a homogenous audience and thus have worked towards
developing different kinds of offerings for different sports fans across
platforms and the new STAR Sports Mobile complements our mobileESPN offering launched last year. The potential for STAR
Sports Mobile is enormous, noting the evolving trends
in sports viewing and we are confident that sports fans will welcome this new
offering.”

—By Kristin Brzoznowski