STAR Extends North American Reach via KyLinTV

HONG KONG/NEW YORK,
November 30: STAR has entered into a deal with KyLinTV, an IPTV service
targeting Chinese audiences in the U.S. and Canada, to expand its North
American distribution.

As of December 1, KyLin TV
will offer up the Taiwanese entertainment channel STAR Chinese Channel, whose
offerings include Bingo Pool, Gossip
Queen and Lucky Star. In the coming months, the service will add the
music service Channel [V] Taiwan.

“KyLinTV’s customer base
is a perfect fit for STAR’s sought after programming,” said David Wisnia,
STAR’s VP for distribution and sales and head of its North American office.
“Bringing these highly popular Mandarin channels to viewers in North America
underscores our commitment to better serving Chinese speaking audiences across
the U.S. and Canada. From innovative game and talk shows and engaging drama
series, to trend-setting youth programs and popular Chinese movies, we are
proud to offer viewers access to some of STAR’s most highly rated Chinese
content.”

—By Mansha Daswani