CNN HD Environmental Doc Offered on Multiple Platforms

ATLANTA,
October 23: CNN Worldwide will make its four-hour high-definition documentary Planet
in Peril, about threats
to the world’s environment, available in its entirety through various digital
platforms and services, including the iTunes Store, Netflix and Amazon.com.

Planet in
Peril will air over two
nights, starting from today, on CNN in the U.S. from 9 p.m. to 11 p.m. and on
CNN International. It will also be available through iTunes the day after its
linear broadcast as downloadable video for $1.99 per episode. Planet in
Peril will also be
available on Netflix as a rental DVD, and on Amazon.com as a DVD. Netflix
subscribers are able to place rental requests now for Planet in Peril, with delivery scheduled after the
program's debut on CNN/U.S. Visitors to www.amazon.com/planetinperil can place
preorders today for the Planet in Peril DVD set in standard definition for $29.95, with
delivery scheduled after the program's debut.

On mobile
platforms, Sprint cell phone users will be able to watch the live broadcast of Planet
in Peril today and
tomorrow, through CNN Mobile Live, which is available on Sprint TV. Planet
in Peril has also been
made available for cable television on-demand platforms.

On Sunday,
October 21, CNN offered exclusive, advance screenings of a 40-minute excerpt of
Planet in Peril at
Apple stores in New York City, Los Angeles, Chicago, San Francisco and London.
At the screenings, representatives involved in the documentary's production,
including CNN anchor Anderson Cooper, CNN's chief medical correspondent, Dr.
Sanjay Gupta, Animal Planet host and wildlife biologist Jeff Corwin and CNN producers and
executives were on hand to discuss the making of this four-hour documentary,
filmed across four continents and 13 countries. In Planet in Peril, Cooper, Gupta and Corwin will focus on
four main issues that threaten the planet and its inhabitants: climate change,
deforestation, species loss and overpopulation. Crews for the CNN news program Anderson
Cooper 360 produced Planet
in Peril.

There will also
be special reporting related to the investigation, which will be available
across multiple CNN Worldwide networks and platforms, including an exclusive
video trailer for “Until the Day Is Done,” a new song from R.E.M., matched to
clips from Planet in Peril, available at www.CNN.com/PlanetinPeril. That microsite also includes
a 20-minute excerpt from the documentary. In addition, an Anderson Cooper
360 daily podcast is
available for free on CNN.com and iTunes, featuring pre-released packages from Planet
in Peril. Other
extended content for the documentary includes one-minute special reports from a
20-part series anchored by Cooper for CNN Radio affiliates; and a Planet in
Peril viewing guide
from CNN Student News, providing parents and educators with a springboard for
discussing the documentary with students.

"Planet
in Peril is essential
viewing for anyone who cares about the environment," said Jon Klein, the
president of CNN in the U.S. "To treat Planet in Peril as the groundbreaking documentary that
it is, we felt compelled to make this investigation as available as possible in
as many formats as possible."

—By Irene
Lew