Endemol Sets Up New Middle East Operation

HILVERSUM, October 3: Endemol International has unveiled
plans to set up a new company in the Middle East, to be headed up by managing
director Ziad Kebbi and creative director Dany Karam.

Scheduled to officially open for business in November,
Endemol Middle East will be based in Dubai with a branch office in Beirut.
Endemol Middle East will produce all Endemol formats in the region and has
already secured its first commissions from broadcaster LBC, further details of
which will be announced shortly. There are several Endemol shows playing across
the Middle East, including top formats such as Star Academy and Deal Or No Deal.

Prior to joining Endemol, Kebbi and Karam were jointly
behind the successful start up of Middle Eastern production company Elements
TV.

Aat Schouwenaar, the CEO of Endemol, commented: “Endemol has
had a strong presence in the Middle East for many years, servicing all the
major broadcasters with our key entertainment formats. Now we look forward to
establishing a production company there, and with the help of Ziad and Dany our
new local managers, playing a leading part in the exciting development of this
vibrant TV region.”