Playboy, Claxson Launch Lifestyle TV in Latin America

LOS ANGELES, September 25: Playboy TV International and
Claxson Interactive will launch their joint venture, LifeStyle TV, on a variety
of platforms throughout the Latin American region on September 30.

LifeStyle TV is the first Latin American channel to launch
simultaneously on TV, mobile and online platforms. The channel will focus on
the best in entertainment, food, fashion, sports and technology. An agreement
with DLA will enable users to access LifeStyle TV programming via VOD and the
channel will be available on most pay-TV platforms throughout Latin America,
including Telecable Tricom and Aster in the Dominican Republic, Asotel and Red
Servitel in Venezuela, CTV in Panama, Sefuva in El Salvador and Cable Vista in
Colombia.

LifeStyle TV will also be available to mobile consumers of
America Movil thru its 15 Latin American operations, Movistar and Personal de
Argentina, among others, who may subscribe to "Lifestyle Tips" via
SMS, download ring tones, pictures and video clips of various lifestyle-related
topics. Mobile consumers can also watch the new channel on Mobile TV mode.

Additionally, exclusive content formatted for the Internet
will be available at www.lifestyletv.tv and websites such as YouTube and
www.mixplay.com. Episodes of select programs will also be available for
download from the channel's website, viewable on any media player including PCs
or the iPods.

"LifeStyle TV is innovative and unique: it is the first
lifestyle channel in Latin America,” stated Mariano Varela, Claxson's pay TV
executive VP and general manager of Playboy TV LA&I. “It is also the first
non-erotic channel launched by Playboy, and the first channel to be launched on
multiple platforms. It is cool, sexy and trendy, not only in terms of content
but also because of the multiple technological platforms through which it will
reach urban Latin American men and women looking for the best in entertainment,
fun and fashion."