Nick Networks to Celebrate Fourth Annual Worldwide Day of Play

NEW YORK, September 7: To
celebrate its fourth annual Worldwide Day of Play global initiative on
September 29, Nickelodeon, along with its sister digital networks including
Nicktoons Network and Nick G.A.S., will go off the air for an afternoon from
noon to 3 p.m., to inspire kids to participate in the fight against childhood
obesity.

On September 29, from 10 a.m. to noon, prior to the networks
going dark, there will be a Saturday morning cartoon line-up featuring
interstitials that catch viewers up on the progress the Let's Just Play Go
Healthy Challengers—13-year-olds Kenderick from Arkansas and April from
Pennsylvania—have made over the past five months in their quest to get
healthier. At noon, Kenderick and April, along with Slime Across America hosts
Mark and Ryan help viewers turn off Nickelodeon, Nicktoons Network and Nick
G.A.S. From noon to 3 p.m., Nickelodeon, Nicktoons Network and Nick G.A.S. are
dark, and viewers are directed, via an animated loop, to go outside and be
active in celebration of Worldwide Day of Play.

Nickelodeon returns to the air at 3 p.m. with healthy
messaging and the half-hour finale of the 2007 Let's Just Play Go Healthy
Challenge at 6 p.m. The finale will see Kenderick compete in the Conway Kids'
Triathlon, having learned how to bike and swim, and April participate in her
first match with her volleyball team. At the end of the experience, Kenderick
lost 36 pounds and April accomplished her goal of becoming more active and
participating on a school athletic team. The Let’s Just Go Play challenge was
created by Nickelodeon, in partnership with the Alliance for a Healthier
Generation, a joint initiative of the William J. Clinton Foundation and the
American Heart Association. The initiative aims to empower kids to adopt
healthier lifestyles with plans for better diet and exercise. Over the course
of 2006-07, through the Let's Just Play Go Healthy Challenge almost 750,000
kids have pledged on Nickelodeon’s website to help lead healthier lives.

From 3 p.m. to 6 p.m., Go Healthy Challengers Kenderick and
April, their parents and coaches, along with Slime Across America hosts Mark
and Ryan return to host a SpongeBob SquarePants marathon. Special TEENick talent will make surprise appearances to
congratulate Kenderick and April on completing the Let's Just Play Go Healthy
Challenge. Names of organizations hosting Worldwide Day of Play events will
scroll across the screen.

From 6 p.m. through 9 p.m., the finale will be followed by
new episodes of Just Jordan, iCarly, Zoey 101,
Tak and the Power of Juju, SpongeBob
SquarePants and the premiere of Back
at the Barnyard at 9 p.m.

More than 1,000 events are scheduled for the Worldwide Day
of Play initiative, with an estimated 250,000 kids in all 50 states and across
14 countries expected to participate. Nickelodeon channels in Southeast Asia,
Australia, and New Zealand will all lead Let's Just Play events throughout 2007
to provide an opportunity for kids to change attitudes and raise awareness
about their health and well being.

For instance, Nickelodeon will team up with Big Brothers Big
Sisters of NYC to celebrate Worldwide Day of Play with the third annual Big
Brothers Big Sisters of NYC Race for the Kids sponsored by RBC Dain Rauscher.
More than 3,000 kids are expected to participate in the 5K Run/Walk and family
festival. Nickelodeon's longstanding Let's Just Play partner, Boys & Girls
Clubs of America, will host more than 370 Worldwide Day of Play events in 50
states and 7 countries that will reach more than 36,000 kids. The Alliance for
a Healthier Generation will also host more than 500 events reaching almost
80,000 kids in local communities across the country on September 29 to help
celebrate Nickelodeon's Worldwide Day of Play and their Go Healthy Month.
Planned events include festivities at the Clinton Presidential Center in Little
Rock, Arkansas, where an estimated 6,000 kids and families are expected to
attend. Additionally, the Alliance will host events with organizations
including local YMCA's and Parks and Recreation Departments in communities across
the country to celebrate Go Healthy Month and Nickelodeon's Worldwide Day of
Play that will offer kids fun physical activities and educational information.
This year Nickelodeon joined with the National Football League as a partner for
its Let's Just Play campaign. Thirteen of the NFL's leading teams will host
events in celebration of Worldwide Day of Play, reaching more than 4,000 kids.
Finally, the Nickelodeon Family Suites by Holiday Inn will host Worldwide Day
of Play games all day on-site, including a SpongeBob Relay, Hula Hoop Madness,
Hot Krabby Patty, Jelly Fish Toss and more.

Nickelodeon also announced that it would continue the Let's
Just Play Giveaway, a grant-giving program that empowers kids to bring money to
their schools and communities to enhance physical education, recreation and
nutrition programs. The program will run from October through January, where it
will award more than $300,000 to 60 schools and organizations over the course
of the three months. Kids between the ages of six and 15, with the help of a
teacher or parent, can enter the Let's Just Play Giveaway by logging onto the
network’s website, beginning September 16. To qualify for the Let's Just Play
Giveaway, each organization is required to participate in the Worldwide Day of Play
in their community.