Nielsen Reports Increase in U.S. Television Households

NEW YORK, August 24: The Nielsen Company has estimated that
the total number of television households within the U.S. (including Alaska and
Hawaii) will increase by 1.3 percent to reach 112.8 million by January 1, 2008,
with much of the growth concentrated in the Southern and Western regions of the
U.S.

Nielsen also estimates that the number of viewers aged 2 and
older increased by 1 percent to 286 million. Nielsen's national Universe
Estimates (the estimate of persons living in TV households) reflect the
continued migration of the baby boom generation into older demographic groups.
One of the fastest-growing demographic groups was people aged 55 to 64, which
increased by 3.9 percent. In contrast, the number of young adult viewers under
the age of 50 grew by just 0.3 percent from last season, and the number of
viewers aged 2 to 11 grew by only 0.6 percent. The only demographic to
experience a drop in viewers was teens aged 12-17, which declined by 0.4 percent
from the previous year. The number of men aged 18 and older in U.S. television
households increased by 1.3 percent, edging out women in the same age
demographic, which grew by 1.1 percent.

These estimates, along with breakdowns by age and demographics,
are effective August 27, 2007 and will be used for the entire 2007-2008
television season. With these new estimates, each household rating point will
represent 1.13 million households and each rating point for people aged two
years or more will represent 2.86 million people.

Nielsen found that many of the increases for local
television markets in Nielsen Designated Market Area (DMA) ranks are in the
Southern and Western regions of the U.S., due to the continuing population
migrations to the South and West. During the year, New Orleans experienced a
6-percent growth and moved up in ranking to 53rd from 54th. Other notable
increases include Dallas-Ft. Worth moving up to fifth in the rankings, Atlanta
moving up to the eighth position, Phoenix moved up for the third year in a row,
reaching the 12th position, and Charlotte moved up to the top 25
markets, in 25th place. These changes are consistent with the U.S.
Census Bureau's most recent annual population estimates, which indicate
increased population growth in these areas.

Nielsen will release estimates on ethnic demographics,
including estimates on African-American, Hispanic and Asian television
populations, by the end of August.