BBC Worldwide America Extends On-Demand Deal

NEW YORK, July 12: BBC
Worldwide America has renewed and extended its content deal with U.S. on-demand
cable service provider iN DEMAND Networks.

The new contract sees iN
DEMAND adding an additional 55 hours of family and drama movies from BBC
Worldwide, including Pinocchio,
which starts on July 13, followed by Merlin of the Crystal Cave, The Sand Fairy and The Secret Garden. Schedule dates are still to be announced.

In addition, 25 more
titles will be placed on the genre-specific virtual video store service from iN
DEMAND Networks, including new titles such as The Beggar Bride, Man & Boy, This Little Life, The Last Resort and The Borrowers. The virtual video store service is currently
available in more than 2 million homes on Time Warner Cable and Cox
Communications cable systems. iN DEMAND Networks offers a broad range of on
demand services to more than 20 million homes in major U.S. cable systems.

Beth Clearfield, the VP of
digital media and program management for BBC Worldwide, commented:
"Partnering with iN DEMAND undoubtedly presents one of the best
opportunities for us to place our content on major U.S. cable systems. I'm so
pleased that the success of our initial partnership has enabled us to reach
into our vast archive to access this content and increase our offering so
substantially."