MTV Greenlights Meet or Delete for Second Season

NEW YORK, June 27: MTV in the U.S., and sister offerings in
36 countries have greenlit a second season of the social networking series Meet
or Delete, targeted at college students and
produced in collaboration with the information technology company HP.

Meet or Delete is the
centerpiece of a comprehensive, worldwide media program developed in
collaboration with HP’s PC business as part of its “The Computer is Personal
Again” marketing campaign. The series follows college students who are looking
to link up with one another, with the decision to meet based solely on the
contents of their PC hard drives.

Thirty-six new episodes of the series have been ordered
across the U.S., Asia and Europe for the second season. MTV U.S. channels will
debut two new 30-minute specials, and mtvU will premiere four new short-form
episodes in the U.S. Episodes will be versioned and air across MTV properties
in Asia-Pacific and Europe, in addition to new seasons produced locally in each
region. The show's global online hub, www.meetordelete.com,
has just re-launched with new ways for fans to play, create and connect, and is
currently hosting a search for the best user-generated promo spots.

The Asian-focused episodes of Meet or Delete will start airing on MTV channels at the end of
September this year. There will be specific customized versions running on MTV
channels throughout Asia Pacific, with six episodes to be produced by MTV
China, MTV Korea and MTV Australia, and eight produced by MTV India. The
region’s channels will also get up to 15 versioned episodes of the show. In the
Asia Pacific, the four regional versions will also feature expanded content
that includes unseen footage, interactive games and updates on cast members.

In Europe, MTV
properties will debut four new locally
produced short form episodes. Sixteen episodes of the show will also be
distributed via MTV Mobile in Europe
and be available on the new Meet or Delete
W.A.P. (wireless application protocol) site that just launched in the region.
Beginning in Q4 of this year, fans will be encouraged to submit their best
user-generated promo spots on
how their computer reflects who they are, for a chance to have the clip aired on MTV in Europe and win $5,000 plus an
HP laptop.