Universal, Tiscali Team for PictureBox

UNIVERSAL CITY/LONDON, June 18: Universal Pictures has entered into a deal to
expand the reach of the PictureBox subscription video on demand movie service
with Tiscali UK, following its December rollout with Top Up TV.

The
PictureBox service launched on Tiscali on June 7 featuring current and library
movies, including titles from NBC Universal. The agreement follows the
expansion of the PictureBox brand to Poland on ITI Neovision’s “n”
service. The service first launched in the U.K. in December with Top Up TV.

Subscribers
to the PictureBox service on Tiscali TV will pay a monthly fee of £5 to view a
selection of feature films that will be delivered via the Tiscali TV IPTV
platform. Films will be refreshed constantly, with new titles being added each
week. The PictureBox service will include a total of 28 feature films at any
one time, among them The Interpreter, Friday Night Lights, Bridget Jones: The
Edge of Reason, American Wedding, Love Actually, Shaun of the Dead, 2 Fast 2
Furious and The
Chronicles of Riddick,
among others.

“We’re very
excited to be expanding the PictureBox brand in the U.K.,” said Belinda
Menendez, the president of NBC Universal International Television Distribution.
“This agreement underscores the popularity of the service and how viewers are
embracing the technology and variety of titles on offer.”