ABC’s Wong Appointed New Lifetime Chief

NEW YORK, April 26: Andrea Wong, ABC Entertainment’s
executive VP of alternative programming, specials and late-night, has been
appointed president and CEO of Lifetime Entertainment Services, succeeding
Betty Cohen, who is stepping down after two years with the female-targeted
media company.

Wong’s appointment was announced today by Anne Sweeney, the
co-chair of Disney Media Networks and president of the Disney-ABC Television
Group, and John Conomikes, the director of The Hearst Corporation. Lifetime
Entertainment Services is a 50/50 joint venture of Hearst and Disney.

Wong will now oversee all the day-to-day operations for
Lifetime Television, LMN, Lifetime Real Women and Lifetime Digital (including
LifetimeTV.com), including advertising sales, affiliate sales, research,
programming, public affairs, marketing, business and legal affairs, and
strategic planning and operations.

"Andrea is a straight shooter who is smart enough to
know which challenges to undertake and fearless enough to see them through,”
Sweeney said. “She is also a true 'consumer-facing' executive, one who
understands her audience and uses her experience to speak to them in compelling
ways. Her entrepreneurial style, combined with a deep understanding of the
television industry, will serve Lifetime and its amazingly dedicated team
well."

Wong has served as the head of alternative programming at
ABC since May 2004. Her successes have included Dancing with the Stars, Extreme Makeover: Home Edition, Wife Swap, Supernanny and The
Bachelor. She joined ABC in 1993 as a
researcher for ABC News.