Target Becomes Target Entertainment Group

LONDON, September 2:
Coinciding with its tenth anniversary this year, Target Entertainment has
unveiled a new corporate identity, Target Entertainment Group, reflecting its
growth across the production, licensing, home-entertainment and feature-film
sectors.

Target has also unveiled
an updated look and brand identity, created by London-based design agency Laing
and Carroll. The new look features a multi-colored arrow marque and a refreshed
corporate typeface.

Alison
Rayson, the CEO of Target Entertainment Group, said: “Target is no longer
just a successful distribution company but a production and rights management
business too, with offices in London, New York and Los Angeles. This change to
our name, coupled with our new look reflects the fact that Target Entertainment
Group is now a multi-genre company, managing rights across multiple platforms
around the world.”

—By Kristin
Brzoznowski