NPB Names Innovation, New Media Director

HILVERSUM, April 23: Michel Mol has been promoted to director
of innovation and new media at Netherlands Public Broadcasting (NPB).

Mol joined NPB in 2001 as head of the Internet division,
developing and implementing the broadcaster’s online strategy, including the
content portal Omroep.nl and VOD service Uitzendinggemist.nl, serving 9 million
video streams monthly to the Dutch audience. Most recently he constructed a
deal to launch 17 thematic channels with the country’s cable platforms.

In his new role as director of innovation and new media, Mol
will take on the broader role of leading innovation for the whole company,
including its TV and radio operations. Mol commented: "We need to make
many larger and smaller adjustments in strategy and execution: from moving our
VOD offering from the web to TV sets in the living room, adding interactivity
to TV, launching mobile channels and enriching radio with visual images, to a
renegotiation of our rights policies and overall creating sustainable models
with industry partners throughout the value chain."