International Academy Launches New Outreach Initiative

NEW YORK, April 11: The International Academy of Television
Arts & Sciences has launched a new outreach initiative, the Ambassador
Program.

Ambassadors are active members who volunteer on behalf of
the Academy to act as representatives in their respective countries. The
program aims to raise the profile of the Academy globally and encourage local
producers and broadcasters to submit entries into the International Emmy Awards
competition. It also hopes to increase existing member participation and
encourage new membership.

“This initiative is a new way for the Academy to reach out
internationally by encouraging participation in each country where we have
members,” said Camille Bidermann-Roizen, the Academy’s senior VP and executive
director.

“As the largest global organization of broadcasters, The
Academy has the mandate to be representative of all the television cultures in
the world,” added the Academy’s president and CEO, Bruce Paisner. “Our
Ambassadors will help us to achieve that by promoting membership and educating
producers worldwide on how to enter the International Emmy Awards competition
and get recognition from their peers.”

Nine Ambassadors are confirmed to date, they are, from
Australia, Gai Dunlop, the CEO of Festcom; from France, Steven Bawol, the MD of
Helion Pictures; Leopold Hoesch, the MD of Broadview TV in Germany; Gabor
Banyai, a producer at Interaktiv in Hungary; Gabriel Rosenberg, the president
and CEO of Jerusalem Capital Studios; Mexico’s Alejandra Leon de la Barra,
founder and CEO of ALB Communications; Hans Rossiné, the head of drama at
Norwegian Broadcasting Corporation; Alexander Shustorovich, the president of
Fashion TV Russia; and Simon Pollack, the VP and managing director for Asia and
Europe at AETN International.