CBS Opens Mobile Store

LOS ANGELES, February 8: Just a day since announcing the
launch of its new CBS Mobile division, CBS has launched three websites for
mobile users: a CBS Mobile Store and two new advertising-supported WAP sites
for sports and news.

The CBS Mobile Store at www.CBSMobile.com
will feature downloadable mobile games, wallpapers and voice tones based on CBS
programming such as the CSI franchise
and Survivor plus classic shows
like Star Trek and The
Brady Bunch. It will also deliver
"live wallpapers," featuring scenes from hit CBS reality shows that
can be downloaded in the form of still images within hours of broadcast, and
daily mobile video alerts from David Letterman, called "Dave TV,"
featuring the funniest moments from the previous night's show. CBS Mobile Store
content is available either for a one-time download charge or at a subscription
rate. The technology behind the CBS Mobile Store is provided and run by
VeriSign.

The two new CBS WAP sites are for CBS SportsLine
(wap.CBSSportsLine.com) and CBS News (wap.CBSNews.com). The sports site will
feature real-time scores and the ability to control fantasy sports teams from
the mobile phone. The news offering brings full stories and images of near
real-time breaking news events. Both WAP sites are ad supported on most
carriers, with the content available for free to mobile users.

Cyriac Roeding, the executive VP of CBS Mobile, noted:
"We are breaking new ground with these robust wireless offerings just as
we did when we were the first to launch video alerts last year. The CBS Mobile
Store and WAP sites represent the most innovative sites of their kind. The
content is designed and made specifically for mobile, but at the same time it
offers a seamless link to our top television shows. We call this 'platforming
content' to mobile."