BabyFirstTV to Debut Shushybye Baby

LOS ANGELES, January 11: A
daily sleep-themed series for toddlers, Shushybye Baby, will debut on BabyFirstTV in the U.S. in the first
quarter of this year.

Shushybye Baby airs as part of BabyFirstTV’s nighttime
programming, and is designed to serve as part of the parent-toddler bedtime
ritual. The series combines
live-action costumed characters and bedtime stories narrated by XM KiDS
personality Kenny Curtis, original Shushybye music and sleep tips from the National Sleep
Foundation. The series is a production of BabyFirstTV in association with The
Shushybye Company.

“Colorful and engaging, Shushybye
Baby reflects BabyFirstTV’s
commitment to bringing quality, innovative programming to our viewing audience,
their parents and caregivers,” said Sharon Rechter, the executive VP of
business development and marketing for BabyFirstTV.

The Shushybye Company has
already closed deals with St. Martin’s Press as master publisher, as well as
Koch Records for CDs, WGBH for distribution of the concert DVD The Shushybye
Dream Band Live On Tour) and Blue
Box Toys as master toy licensee, among others.