Bennett Media Scores Playboy, Xbox Deals

LOS ANGELES, January 9: Bennett Media Worldwide has licensed
its popular male-oriented series, Bikini Destinations, to Playboy One in the U.K., and has reached a deal
for a range of its content to join the Xbox lineup in the U.S.

The 30 half-hour episodes of Bikini Destinations will air on Playboy TV’s newly launched free service
carried on Sky. The series has already sold to more than 40 networks and
Bennett is producing an additional 13 hours for delivery in May.

Bikini Destinations
is included in the Xbox deal along with several other titles, such as The
Wild Side and The Extremists. “With Xbox 360, Microsoft is leading the way in
integrated game-playing with entertainment, and at the same time building a unique
bridge for producers to connect directly with this extremely important consumer
marketplace,” said Paul Rich, the president of Bennett Media Worldwide. “We are
delighted to be a part of this exciting new entertainment platform.”