Disney Channel in PVR Deal with Top Up TV

LONDON, October 25: Disney Channel has inked a deal to
provide its content to Top Up TV’s DTT subscription PVR service Top UP TV
Anytime.

As part of the multi-year alliance, Top Up TV Anytime users
will be able to access content from Disney Channel and Playhouse Disney via
their DVRs, including That’s So Raven, The
Suite Life of Zack & Cody, American
Dragon, Disney's Recess and Higglytown Heroes, among others.

Rob Gilby, the MD of Disney Channel UK, noted, “Our viewers
need flexibility and choice to enjoy Disney Channel programming when they want,
this is an important priority to us so we’re excited to be working with Top Up
TV to provide this service.”

Ian West, the vice chairman and CEO of Top Up TV, added, “We
are delighted to welcome Disney as being available to DTT customers for the
first time ever. Disney is a fantastic brand and further complements our
already strong line-up of 18 channels for our Top Up TV Anytime service. ”

Top Up TV Anytime launches in the middle of November and
will be available for £9.99 per month. Content providers include Cartoon
Network, MTV, Hallmark, Animal Planet and LIVINGtv, among others.