Zig Zag, Reveille Form Joint Venture

LOS ANGELES/LONDON, October 9: The British production
company Zig Zag Productions has entered into a joint venture with Ben
Silverman’s Reveille, with their first project already having secured a
commission from Lifetime in the U.S.

Going for Broke will
be a co-production between the two companies and will be sold internationally
by Reveille, which is launching the project at MIPCOM this week. The show sees
two individuals vying to have their debts eliminated. Other projects are in
development.

"We are thrilled to be working with Zig Zag as we continue
to expand as both a major producer and distributor of entertainment programming
from across the globe," said Ben Silverman, Reveille's founder and CEO.
"Developing relationships with and gaining the trust of independent
producers and broadcasters worldwide will lead to further opportunities in this
critical part of business."