International Networks Teams with Eros for SVOD Bollywood Service

CENTENNIAL, September 12: International Networks is teaming
with the Eros Group, a leading distributor of Indian movies, to launch a new
Bollywood subscription video-on-demand (SVOD) service, Bollywood Hits On
Demand.

The service will launch on September 15 via iN DEMAND
Networks and will be available on Comcast VOD-enabled systems.

“We were looking for the largest aggregator of Bollywood
content that could help us build a successful SVOD model and Eros was the
logical partner,” said Scott Wheeler, the SVP of network development at
International Networks. “We chose this genre because it has such a popular
following. There is also a loyal base of South Asian customers on cable so
there is already a demand for more Bollywood product.”

Bollywood Hits On Demand will offer 50 hours of content per
month and will refresh 50 percent of its offerings every month. To start,
approximately 15 Bollywood movie titles and more than 30 music videos will be
featured each month. The service will be offered to customers on an a la carte
basis and discounted when packaged with other South Asian channels.