CloudTV Unveils Collaboration with Swastik Stories

CloudTV and Swastik Stories have partnered to bring a new content lineup to their audiences.

“At Swastik Stories, my focus has always been simple: tell our stories with truth, craft and a feeling that speaks to today,” said Siddharth Kumar Tewary, founder and chief storyteller at Swastik Stories. “This partnership with CloudTV helps us take that effort into more homes and more hearts. If India’s stories can reach the next generation in a way that feels modern and meaningful, then we’re moving in the right direction.”

For CloudTV users, this partnership with Swastik Stories brings free access to a wide range of mythological series, reimagined legends and original cultural stories, offering a deeper connection to India’s timeless heritage.

“CloudTV always aims to build an expansive and option-rich content library consisting of channels that truly serve the tastes of our pan-India user base,” said Abhijeet Rajpurohit, COO and co-founder at CloudTV. “This collaboration with Swastik Stories helps us bring together the richness of our cultural heritage with the possibilities of digital innovation. This year, we are delighted to have progressed towards this by creating a Smart TV experience that resonates with India’s evolving viewers. We look forward to continuing to expand our ecosystem of partners and remain focused on shaping the future of connected entertainment in India by making quality content accessible to every Indian household.”