FOX Entertainment Global Names Director of Content Sales for LatAm

FOX Entertainment Global has tapped Sabrina Hall Aguirre, formerly manager of international sales at PBS Distribution, as its new director of content sales for Latin America.

In her new role, Aguirre will be based in Miami and work closely with Matt Hanna, senior VP of sales for the Americas. She will execute FOX Entertainment Global’s content licensing strategy and sales operations across Latin America, focusing on expanding the company’s market presence and delivering sustainable growth. She will spearhead negotiations for high-value content deals across multiple platforms, including broadcast, cable, SVOD and AVOD.

“FOX has built a strong foundation in Latin America, and we’re deepening our presence on the ground,” said Cyrus Farrokh, VP of sales for the U.S. and Latin America, to whom Aguirre will report. “Sabrina’s appointment reinforces our hands-on commitment to the region, working directly with local partners, developing standout scripted, entertainment and digital content and engaging audiences across platforms.”