EbonyLife ON Plus Platform Launches Globally

Mo Abudu’s EbonyLife Group has launched EbonyLife ON Plus, a global digital platform offering an array of African stories and e-commerce opportunities.

“EbonyLife ON Plus puts African stories back in African hands,” Abudu said. “We pride ourselves on being more than a streaming platform. This is a space that celebrates every dimension of African creativity, from the stories we tell to the way we live, learn and connect. That said, we also have an incredible lineup of content that will keep our members entertained every month.”

The digital platform’s lineup at launch includes Dust to Dreams, directed by Idris Elba, and its companion documentary Dust to Dreams: Behind the Scenes, directed by Isioma Osaje; Her Perfect Life, written and directed by Abudu; Iyawo Mi, also written and directed by Abudu; the thriller Baby Farm; the Hollywood drama Ajosepo; and Black, Brilliant & Bold, celebrating Black women.

Additional titles available through the platform are Moments with Mo, a podcast featuring conversations with some of Africa’s most dynamic voices; Mo & Ted, hosted by Abudu and her daughter; and What Women Really Think, delving into issues women think about but are often too afraid to voice.

Beyond content, EbonyLife ON Plus also serves as an e-commerce store, allowing members to shop curated African fashion and art, as well as masterclasses and e-learning books to support personal and professional development.

Members also gain access to ELEV8, an AI-driven tool offering more than 5,000 videos to learn skills, explore culture and discover new opportunities. Nigerian members enjoy a heavily discounted HMO plan, while some members benefit from a rewards scheme redeemable at over 700 U.K. retail outlets.

“EbonyLife ON Plus is a global destination for African excellence,” Abudu said. “It is a platform designed to inspire, empower and connect while ensuring that the economic and cultural benefits of storytelling remain on the continent.”