Creators Inoxtag & Nil Ojeda Join MIPCOM Lineup

European digital-first creators Inoxtag (Inès Benazzouz) and Nil Ojeda are set to speak at MIPCOM Cannes with Christian Bombrun, CEO of Webedia.

Under the theme of “Reshaping Entertainment in a Creator-Led Future,” the session on October 14 at 11:15 a.m. in the Grand Auditorium will explore the impact of digital content creators on the wider entertainment ecosystem.

“Inoxtag and Nil Ojeda exemplify how creator-led talent not only thrives in partnership with traditional media but is now rivaling it in impact, quality and scale,” said Lucy Smith, director of MIPCOM Cannes. “They have blazed a trail from short-form videos to premium long-form productions, showing the power of internet culture and the generational shift in storytelling. With the support of Webedia, their ambitions have set new benchmarks, and their journey offers valuable lessons for everyone at MIPCOM.”

Inoxtag boasts 27 million fans across all platforms and recently broke box office records in France when his documentary Kaizen, charting his mission to climb Everest, premiered in theaters a day ahead of its YouTube premiere. From Spain, Ojeda has more than 15 million fans. Webedia Group partners with leading creators.