BrandStorytelling Lineup at MIPCOM Unveiled

The full lineup of speakers has been announced for the first international edition of BrandStorytelling, taking place at MIPCOM Cannes this month.

The event, created by Rick Parkhill, has been a fixture at the Sundance Festival for the last decade, highlighting opportunities in brand-funded content. The international edition at MIPCOM will run on Monday morning and Tuesday afternoon and feature executives from global brands, agencies and studios, with keynotes from UNXOWN’s Doug Scott and Toys“R”Us Global’s Kim Miller Olko.

Speakers include BBC StoryWorks’ Farra Kober, Banijay Entertainment’s Carlotta Rossi Spencer, Fremantle’s Roberta Zamboni, McCann Worldgroup’s Brendan Gaul, UTA’s Sam Glynne and more.

“We felt that the time was right to create a home for brand-funded programming at MIPCOM Cannes, and the overwhelming response from the sector has confirmed that,” said Lucy Smith, director of MIPCOM Cannes. “This is a unique opportunity designed with the single focus of opening up new funding, co-production and distribution opportunities and a significant first step in an area we are committed to. Whether you are already active in the brand content community, or simply curious to meet and learn more about the players and huge potential within, this is unmissable.”

Parkhill added: “Brands are increasingly behind some of the biggest stories on our screens globally. To be staging a BrandStorytelling edition, where the biggest studios and television companies from around the world come together annually, feels like a real coming of age for brand entertainment, and I’m hugely grateful to everyone across the sector who’s answered the clarion call to come to Cannes.”

BrandStorytelling is sponsored by Fell + Co., Storybones Media and IPG MEDIABRANDS ENTERTAINMENT, and in partnership with the BCMA (Branded Content Marketing Association), Forbes and The Hollywood Reporter.