Channel 4 Unveils Streaming-Only Channels for Freely

Channel 4 has unveiled its first slate of streaming-only channels in the U.K., with 4Reality, 4Homes and 4Life landing exclusively on Freely.

Freely is a free streaming platform backed by Channel 4, the BBC, ITV and 5. It launched the three factual channels today, bringing its offering to more than 50 live channels.

“We’re proud to lead the way among Britain’s broadcasters by enhancing Freely’s offering,” said Grace Boswood, director of technology and distribution at Channel 4. “The launch of our new streamed channels further accelerates our transformation into the streaming age as the world’s first public-service streamer. It also continues our record of digital distribution firsts to benefit advertisers and viewers.”

Jonathan Thompson, CEO of Everyone TV, added: “We’re delighted to be bringing audiences even more high-quality streamed content, in partnership with Channel 4. Freely already offers more shows than any major streaming service in the U.K., without the expensive monthly subscription, and for the first time will now offer exclusive channels with entertaining shows from across the Channel 4 portfolio on 4Reality, 4Homes and 4Life—three fantastic channels you won’t find anywhere else.”