BBC Studios Bolsters North American Ad Sales Team

BBC Studios has appointed Jon Otto as senior VP of ad sales for North America.

“Joining BBC Studios is an incredible opportunity to match one of the world’s most iconic and trusted media brands with the needs of today’s marketers,” said Otto. “I’m thrilled to build on that foundation in North America, creating partnerships and campaigns that align with the BBC’s premium storytelling, audience and journalism.”

Otto brings more than 15 years of experience to his new role. Prior to BBC Studios, he served as senior VP of client partnerships and general manager of Axios Live.

Otto will now lead the company’s advertising sales strategy across the U.S. and Canada, including BBC.com, overseeing direct media sales, sponsorships and branded content.

“Jon is a dynamic leader with a proven track record of building high-performing teams and delivering innovative solutions for partners,” said James Wildbore, senior VP and general manager of ad sales globally. “His deep understanding of the media landscape and passion for storytelling make him the ideal person to lead our ad sales business into its next chapter.”