Hisense Pacts with Xumo for FAST Channel Service

Hisense has aligned with Xumo to launch a FAST service delivering 200-plus channels on its lineup of smart TVs.

Hisense Channels is being powered by Xumo Enterprise, the B2B arm of Xumo. It is beginning its rollout today on Hisense Google TVs, with more models to be added at a later today. The lineup includes content from Scripps, Radial Entertainment, Stingray and others.

“The launch of Hisense Channels underscores our shared commitment to delivering a seamless, high-quality entertainment experience that meets the evolving expectations of today’s TV audiences,” said Stefan Van Engen, VP of content partnerships, acquisition, distribution and experience at Xumo. “Through strategic collaborations like this, Xumo is making it easier for consumers to find and enjoy all the premium FAST content that’s out there today, while also giving content owners and advertisers more ways to reach new audiences.”

“Hisense Channels represents a major step forward in our mission to deliver premium, accessible entertainment to every household in America,” said David Gold, president of Hisense USA. “By partnering with Xumo Enterprise, we’re not only expanding the content offerings on our smart TVs, but also reinforcing our commitment to innovation and value by unlocking a world of premium content that’s free, seamless, and built right into the TVs our customers already love.”