Friday, February 21, 2020
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Pluto TV, Hisense & Vidaa Enter Global Pact


Vidaa International has signed a multiyear global agreement to bring the Pluto TV service onto Hisense’s new Vidaa platform across the U.S., Europe and Latin America.

Per the deal, Pluto TV will be integrated onto the new Vidaa platform beginning this spring. Further, all new Hisense TVs being sold in the U.S. and Mexico will feature a dedicated, branded Pluto TV button. The Pluto TV service on Vidaa will offer access to TV series and movies, sports, news, lifestyle, science and tech, music videos and more, for free.

Pluto TV is set to relaunch its existing app on Hisense with the new Vidaa platform in the U.S. in the coming months. Pluto TV LATAM on Hisense Vidaa will also launch this spring across 17 countries, including Argentina, Bolivia, Chile, Colombia, Costa Rica, the Dominican Republic, Ecuador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru, Paraguay, El Salvador, Uruguay and Venezuela. The installation across the European Union will happen later in 2020.

Brendon Thomas, VP of distribution at Pluto TV, said: “Partnering with Hisense and Vidaa aligns perfectly with our goals, accelerating our mission to entertain the planet. The global reach of Hisense’s newly relaunched Vidaa platform will effortlessly bring free, premium TV to millions more viewers, in dozens of countries across the globe—all with just the click of a button.”

Guy Edri, executive VP of business development for Hisense’s Vidaa platform, added: “Our key goal is to provide the best free content locally in every market on our Vidaa platform. Partnering with Pluto TV is a perfect match. Adding a dedicated button on our Hisense TVs with Vidaa platform is another step that users can access Pluto TV with just one click.”

About Chelsea Regan

Chelsea Regan is the associate editor of World Screen. She can be reached at [email protected]


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