MBC Sets Shahid & Netflix Bundle

MBC Group is partnering with Netflix in MENA, allowing customers of its MBCNOW service access to the streaming giant in a new bundle with Shahid.

The newly created bundle will combine Netflix alongside Shahid and linear channels for a single subscription.

Fadel Zahreddine, group director of emerging media at MBC Group, commented: “This groundbreaking partnership is one for the books. To have two streaming giants—Shahid and Netflix—come together under one platform is something never seen before in the Kingdom of Saudi Arabia and wider MENA, and we’re very excited for what’s to come.”

“We’re thrilled to have MBC Group join forces with Netflix to bring its content to our audiences under the convenience of a single subscription,” added Bhanu Chaddha, director of distribution and TV products at MBC Group. “This collaboration is part of our ongoing commitment to provide unparalleled global and local experiences for our audiences in the region. This is definitely the future of streaming and content consumption.”

Mohammed Al Kuraishi, head of business development and partnerships for the Middle East and Africa at Netflix, noted: “We are delighted to partner with MBC Group to bring our members in Saudi Arabia and the rest of the region easy access to our service and an incredible variety of international and Arabic shows, movies, documentaries, kids content, stand-ups, live events and games. This partnership brings unparalleled entertainment offering to our members and puts them at the heart of the entertainment experience.”