Australia’s Seven to Up Investment in Tentpole Programming

Australia’s Seven Network has unveiled its content-led growth strategy for the year ahead, pledging an increased investment in tentpole programs and franchises.

James Warburton, Seven West Media’s managing director and CEO, said: “I’ve been clear from day one that we’re executing a content-led growth strategy. To that end, we’re investing 30 percent more in our tentpole programs and franchises.”

New to Seven’s slate for 2020 are the family show Mega Mini Golf, the physical competition SAS: Who Dares Wins, the return of Big Brother and Farmer Wants a Wife, more Australia’s Got Talent: The Champions and the event series The All New Monty: Guys and Gals.

The new cooking competition Plate of Origin will see the pairing of food superstars Matt Preston and Gary Mehigan. Rebel Wilson leads the action in Pooch Perfect.

The drama slate features Between Two Worlds, which comes from Bevan Lee (A Place to Call Home, Packed to the Rafters), as well as the international shows Reckoning and Gold Digger.

In sports, Seven is the home of the Tokyo 2020 games. 7Cricket returns for its second summer.

The 7mate multichannel, which targets men 16 to 54, is going HD in 2020. Seven will rebrand 7flix to target younger female demographics.