VIMN & Facebook Creating Short-Form Series for Facebook Watch

Viacom International Media Networks (VIMN) and Facebook have partnered to launch a slate of eight original short-form series created for Facebook Watch.

MTV Asia will create the series as part of the publisher and creator video incubation program for Facebook Watch. The genres will range across music entertainment, prosocial and reality, with the series featuring popular social influencers in Asia. Each series will comprise eight episodes that have a running time up to eight minutes. Four shows will premiere later this year, while the remaining four will be developed in 2020.

Paras Sharma, senior VP and general manager for Southeast Asia, VIMN, said: “Creating original content is a key focus for us in Asia. We have a diverse portfolio of original content—from hip hop show YO! MTV Raps and the Comedy Central Stand-Up, Asia! series, to Nickelodeon shorts and esports branded content—that lives on our linear and digital platforms. Working with Facebook further amplifies the content creation opportunity as with this partnership, there is the potential to bring the power of MTV’s original ideas and storytelling to new audiences whenever and wherever they are consuming content.”

Saurabh Doshi, director of entertainment partnerships Facebook Asia Pacific, added: “We are proud to partner with Viacom International Media Networks to bring the best of Asia’s creator content to Facebook through new show formats that will engage their community and inspire conversations. On Facebook Watch, publishers and creators connect with people in meaningful ways. We are excited to bring this to life with MTV Asia.”