Michael Grindon Lands at Mobile TVOD Company

Michael Grindon, who previously ran Legendary Television’s global distribution business, has been tapped as a special advisor for content partnerships at Vobile Group as it works on building out its mobile TVOD platform.

Grindon, who spent some 15 years at Sony Pictures Television before his four-year stint at Legendary, will report to Vobile Founder and CEO Yangbin Wang. His focus will be on securing access to long-form content for the company’s TVOD platform, which launched in 2018.

Wang commented, “We’re delighted to work with a global distribution leader of Michael’s caliber to accelerate long-form film and television content aggregation for our burgeoning VOD business. As the industry leader in securing and measuring content for Hollywood’s top studios over many years, Vobile sits in a unique position to serve voracious consumer demand for streamed content in a no-risk, revenue share model that levels the VOD playing field for content owners, and online and mobile video distributors.”

Grindon noted, “In a streaming video market defined by huge content acquisition costs for platforms, and high brand and IP risk for content owners, Yangbin and the Vobile team have hit on a winning formula at an exciting and formative time in the mobile video landscape. Vobile’s early commercial results have been very promising and I’m excited to help take this platform to new levels through the development of new and expanded partnerships with leading home entertainment providers.”