Discovery Taps Amazon Veteran Peter Faricy for Direct-to-Consumer

Discovery, Inc. has appointed Peter Faricy, who joins the company from Amazon, to the newly created role of CEO of global direct-to-consumer.

Faricy will lead Discovery’s current digital and direct-to-consumer businesses, comprising U.S. digital, including Discovery’s GO TV Everywhere products, as well as Motor Trend, Eurosport Player, Discovery Kids, Dplay and Discovery’s alliance with PGA Tour to create the global home of golf. Faricy reports to David Zaslav, president and chief executive of Discovery. He takes up the post on September 17.

JB Perrette, president and CEO of Discovery Networks International, will continue to lead the overall Eurosport business and will work together with Faricy on direct-to-consumer product rollouts across international markets.

“Peter is a world-class executive, with an extensive track record of building some of the world’s most successful direct-to-consumer products and businesses,” said Zaslav. “We are excited to welcome Peter and his vision and skill set to the Discovery leadership team as we accelerate our pivot to become a next-generation media company engaging passionate communities of fans around the world on every screen with trusted, high-quality brands and content.”

Faricy commented: “Hundreds of millions of consumers love, trust and admire the iconic brands of the Discovery Channel, HGTV, Food Network, Eurosport, TLC, OWN: Oprah Winfrey Network, Animal Planet, Investigation Discovery, Travel Channel and so many more. As the media and tech industries increasingly converge, Discovery has positioned itself as a clear leader. Our mission is to delight customers by leveraging technology to provide access to the content they love, anywhere and anytime. I’m incredibly excited to join Discovery at this important juncture and to help accelerate the company’s ongoing evolution as a technology-powered media company reaching viewers around the world.”